Tuesday, November 17, 2009
I Am In Love With This Ad
I love the audacity of using Walt Whitman to sell jeans. I love sound of the guy they got to read the poem. I love the sights and sounds of hot young model types running around a bonfire. I love how that manages to give a surprisingly appropriate rendering of the poem. I love how at the same time these skinny bitches are wildly incompatible with the hearty westward adventurers Whitman was writing about.
I love being able to marinate in Whitman's language ("sharp-edged axes"!) during a commercial break for Glee. I I love the idea of the "youthful, sinewy races" as society's pioneers -- reminiscent of that description of heaven in Angels in America ("racial impurity and gender confusion"). I love that the tan-faced children are embarking upon a newer, mightier, more varied world. I love that Levis thinks that world includes sexual ambiguity as ad fodder for the masses.
I love this kind of bald-faced audacity in advertising. I'm getting sold something anyway, might as well do it with something this impressive. I dunno, am I alone on this? The future as wild, young, sexually ambiguous revelers whose asses look great in jeans? I'll take that over The Road.