[On a formatting note: I've tried to both embed the trailers (where possible) and link to the trailers someplace where I know they won't be pulled. If there's no embed, blame YouTube. Just click the link on the movie's title and you'll get it.]
2. Closer (2004)
Artistic but not oblique, this trailer is an absolute masterpiece. It wisely holds on to the film's stellar opening scene/intro for Natalie Portman, letting the Damien Rice song do what it does. It then adds Suzanne Vega's "Caramel," creating one hell of a one-two punch. The whole thing plays like a dance with partners getting swapped at every transition. The rhythms are seductive.
Awesome trailer attributes: Cool song/score
8. Watchmen (2009)
Naturally, it's the initial teaser trailer I'm ranking -- I've talked about it on the blog before, so I guess you could just read that, but to review: The blueprint for how to introduce an adaptation of a beloved known quantity to fans while giving newbies just a taste to get them curious. Many, many, many bonus points for use of the Smashing Pumpkins song (which was, to remind you, a rejiggered version of the song that appeared on the soundtrack to the geek-despised Batman and Robin), one of the ballsiest maneuvers in trailer-making I've seen.
Awesome trailer attributes: cool song/score; teaser; great tagline
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