[On a formatting note: I've tried to both embed the trailers (where possible) and link to the trailers someplace where I know they won't be pulled. If there's no embed, blame YouTube. Just click the link on the movie's title and you'll get it.]
1. The Royal Tenenbaums (2001)
While I'm on record as loving a trailer that fools audiences into thinking they're getting something more exciting than they are, I need to give it up to the kind of trailer that tells you exactly what you're getting, particularly when what you're getting is so left of center. Wes Anderson hadn't yet become a genre unto himself in 2001, so this trailer did a great job laying out the style: the Baldwin voiceover, the music, the phenomenal cast. There's even no harm for giving away one of the movie's funniest moments (Margot's middle name) when the movie has as many great moments in reserve as Tenenbaums did.
Awesome trailer attributes: cool song/score; great tagline; funny!
4. Eternal Sunshine of the Spotless Mind (2004)
The full-length trailer's good too, but this teaser was special, with the fake advertisement up front and the excellent and unconventional ELO song at the end, bridged by Tom Wilkinson's brilliantly deadpan performance ("I can assure you, it's not...").
Awesome trailer attributes: cool song/score; teaser; funny!; iconic performance
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