[On a formatting note: I've tried to both embed the trailers (where possible) and link to the trailers someplace where I know they won't be pulled. If there's no embed, blame YouTube. Just click the link on the movie's title and you'll get it.]
2. LOTR: The Two Towers (2002)
Once again, we encounter Clint Mansell, whose Requiem for a Dream piece "Lux Aeterna" was fleshed out into this rousing, oft-repurposed orchestration that practically blasted my face off for the latter half of 2002. Of the three Rings trailers, this one probably had the most anticipation going in, and it delivered the best of all of them. Note the strategic decision to reveal one fairly significant spoiler (Gandalf's alive!), which, given that 50% of the audience already knew (anyone who read the books or a casting report), probably wasn't that big of a risk. But it was crucial to allow McKellen's voiceover into the trailer -- no one sells a line like "the defenses have to hold" better.
Awesome trailer attributes: cool song/score; iconic performance
7. Spider-Man 2 (2004)
It starts off a bit like the "Devil Wears Prada" trailer with just a scene unfolding uncut, but it's a perfect lull, and once that car crashes, it's fucking on. Great intro for Dr. Octopus, great "this is where we're at now" table-setting, and an altogether thrilling announcement that Spidey's back.
Awesome trailer attributes: teaser
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