[On a formatting note: I've tried to both embed the trailers (where possible) and link to the trailers someplace where I know they won't be pulled. If there's no embed, blame YouTube. Just click the link on the movie's title and you'll get it.]
4. Cloverfield (2008)
The perfect sneak-attack trailer, made all the more effective because almost nobody knew a project of this scope was even in the works. The lull lulls, the chaos is chaotic, and then that perfect cut right as soon as the Statue of Liberty's head is visible. That pretty much sold an entire opening weekend's worth of tickets right there.
Awesome trailer attributes: teaser; creep-tastic
5. Mulholland Dr. (2001)
Oh, David Lynch trailers. For a guy who is so famously opposed to every ancillary aspect of movie marketing, his movies always lend themselves to brilliant trailers. Of course, Lynch was probably thrilled to see just how little of the Mulholland plot gets into this clip. So much to love here, with the retro song (that doesn't even lose points for featuring Melissa George) laid over imagery that veers wildly from beatific to terrifying. Once we get to the scary old couple and the "Silencio" guy and the screaming, I dare you not to pee your pants.
Awesome trailer attributes: cool song/score; teaser; creep-tastic
Click here for more Low Res Trailer tournament polls.