[On a formatting note: I'll be posting two matchups per post, with multiple posts each day. Remember there will be TWO polls per post in which to vote. Also, I've tried to both embed the trailers (where possible) and link to the trailers someplace where I know they won't be pulled. If there's no embed, blame YouTube. Just click the link on the movie's title and you'll get it.]
1. The Royal Tenenbaums (2001)
While I'm on record as loving a trailer that fools audiences into thinking they're getting something more exciting than they are, I need to give it up to the kind of trailer that tells you exactly what you're getting, particularly when what you're getting is so left of center. Wes Anderson hadn't yet become a genre unto himself in 2001, so this trailer did a great job laying out the style: the Baldwin voiceover, the music, the phenomenal cast. There's even no harm for giving away one of the movie's funniest moments (Margot's middle name) when the movie has as many great moments in reserve as Tenenbaums did.
Awesome trailer attributes: cool song/score; great tagline; funny!
8. Adaptation (2002)
I'm not saying that in 2002 "Under Pressure" hadn't yet been overused in trailers/commercials/montages, but a) it wasn't nearly as pervasive as it is today, and b) this trailer uses that song better than anything else has. It's been seven years since this trailer was created, I've seen the movie more than a few times, and yet I still get moved by this clip. I don't know how it happened, but there's an emotional arc to this trailer, and it hits me every time. (P.S. The "iconic performance" I'm citing belongs to Brian Cox, whose melodramatic delivery is the stuff golden trailers are made of.)
Awesome trailer attributes: cool song/score; iconic performance; funny!
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