[On a formatting note: I've tried to both embed the trailers (where possible) and link to the trailers someplace where I know they won't be pulled. If there's no embed, blame YouTube. Just click the link on the movie's title and you'll get it.]
5. Marie-Antoinette (2006)
If you're trying to sell an off-kiler premise without handing over a thesis statement, this is the way to do it. The French-court-via-the-New-Wave premise gets sold within ten seconds, with a song and a font. Can I hold up a trailer as a triumph in font selection? Damn right I can. The clip is too long, but it makes up points for including Judy Davis's scene-stealing "This...is Versailles" line.
Awesome trailer attributes: cool song/score
13. Garden State (2004)
It was kind of a tossup between this, the teaser trailer, and the longer official trailer. I like both very much, and with the Frou Frou song in this clip and The Postal Service and Travis in the other, it was kind of a Sophie's Choice of hipster overload. The teaser works both because of the song ("Let Go" holds up on its own, but it was practically made for trailers) and because the series of striking images -- and Natalie Portman -- are enough to sell you without a word of dialogue. Or else ward you off, if your hateration is strong. But the Braff/hipster hatred didn't seem to surface until AFTER this movie, so I say the trailer succeeds.
Awesome trailer attributes: cool song/score; teaser
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