[On a formatting note: I'll be posting two matchups per post, with multiple posts each day. Remember there will be TWO polls per post in which to vote.]
6. Little Children (2006)
Completely artful and tantalizing (and not just because it makes a point of ogling Patrick Wilson just as much as the film does) despite giving away virtually NONE of the plot. That train conceit is killer.
Awesome trailer attributes: teaser; iconic performance
11. The Dark Knight (2008)
Much like the film it was repping, the Dark Knight trailer is very good, not quite great, overstuffed, gives a little too much away, and is entirely boosted by the performance of Heath Ledger.
Awesome trailer attributes: iconic performance
3. The Hours (2002)
Whenever I talk about how much I love it when a difficult-to-market somber drama cuts a trailer that sells it as a tense thriller, The Hours is always the movie I'm talking about. It's not about lying, or showing something that isn't there; it's about selling Laura Brown's crisis of maternal confidence as a life-or-death race against time. (Which, incidentally, it was.) It's mighty effective. I loved The Hours on its own, considerably more low-key terms, but hearing the music ratchet up, and Meryl Streep tell me she's unraveling, and the strings screech, and then Nicole Kidman turns roundabout on that staircase with some kind of murderous scowl on her face? AAAAHHHH! Gotta watch! Gotta see who she kills!
Awesome trailer attributes: iconic performance; misdirection
14. Rent (2005)
Look, you're either susceptible to Rent or you're not. Like typhoid, kind of. If you were, this trailer likely had you out of your seat in anticipation. I chose this second trailer rather than the first teaser because I like the finale song ("no day but today...") better than those 525,600 minutes in "Seasons of Love." This song is more the call to action a trailer needs, and the emotionality in each successive flash -- especially for pre-existing fans -- builds quite nicely.
Awesome trailer attributes: cool song/score; great tagline
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