[On a formatting note: I'll be posting two matchups per post, with multiple posts each day. Remember there will be TWO polls per post in which to vote.]
3. Match Point (2005)
Coming at what was probably the low point for Woody Allen's career, this clip -- amping up the thriller aspects a smidge beyond what ended up on the screen and featuring some incredibly sexy ScarJo/Jonathan Rhys-Meyers footage -- absolutely blew everyone away, shocking anyone who thought crap like Anything Else was all Allen made anymore, and completely reinvigorated his career. All from the trailer for this movie. I'm not saying the movie wouldn't have done the trick anyway, but by the time it hit theatres, Woody's career was already on the rebound.
Awesome trailer attributes: misdirection; iconic performance
14. Zodiac (2007)
You wouldn't think that a Rod Stewart song could pull together the period detail, ominous mood, and precision filmmaking of a David Fincher thriller so well. At least I wouldn't think so. And yet here we are.
Awesome trailer attributes: cool song/score; creep-tastic
7. Casino Royale (2006)
From minute one, Daniel Craig's Bond was introduced as not just an evolutionary leap on the sex-bomb scale (though that's certainly emphasized -- at the one-minute mark if you're impatient), but also darker and more brutally violent. This was the moment where all that silly "James Blond" hand-wringing about Craig went right out the window.
Awesome trailer attributes: iconic performance
10. The Stepford Wives (2004)
Too stylized to be an actual commercial -- which makes you sit up and take notice -- but the perfect creepily-corporate way of advertising what ended up being a ghastly film.
Awesome trailer attributes: teaser; funny!; masking crap
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