[On a formatting note: I'll be posting two matchups per post, with multiple posts each day. Remember there will be TWO polls per post in which to vote.]
4. Inland Empire (2007)
Sure, crafting an unsettling, withholding tease of a trailer for this movie doesn't come with a huge degree of difficulty considering the film itself is an unsettling, withholding tease. But from that opening shot of Grace Zabriskie (held way too close for way too long -- delightfully so), through that creeping echo of a song (appropriate, since I believe Lynch wrote it), it's everything you want and expect out of a Lynch trailer.
Awesome trailer attributes: cool song/score; teaser; creep-tastic
13. Garden State (2004)
It was kind of a tossup between this, the teaser trailer, and the longer official trailer. I like both very much, and with the Frou Frou song in this clip and The Postal Service and Travis in the other, it was kind of a Sophie's Choice of hipster overload. The teaser works both because of the song ("Let Go" holds up on its own, but it was practically made for trailers) and because the series of striking images -- and Natalie Portman -- are enough to sell you without a word of dialogue. Or else ward you off, if your hateration is strong. But the Braff/hipster hatred didn't seem to surface until AFTER this movie, so I say the trailer succeeds.
Awesome trailer attributes: cool song/score; teaser
7. Spider-Man 2 (2004)
It starts off a bit like the "Devil Wears Prada" trailer with just a scene unfolding uncut, but it's a perfect lull, and once that car crashes, it's fucking on. Great intro for Dr. Octopus, great "this is where we're at now" table-setting, and an altogether thrilling announcement that Spidey's back.
Awesome trailer attributes: teaser
10. The Happening (2008)
Yes, the eventual movie sucked balls, but the trailer was yet another example of selling a Shyamalan movie right: atmospheric, creepy, with some really great visuals. That shot of the bodies falling from the top of the building still gives me chills, even knowing how bad things got. It shouldn't be a surprise that Shyamalan trailers are always so good -- it's the part he's good at. The tease.
Awesome trailer attributes: masking crap; creep-tastic
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