[On a formatting note: I'll be posting two matchups per post, with multiple posts each day. Remember there will be TWO polls per post in which to vote. Also, I've tried to both embed the trailers (where possible) and link to the trailers someplace where I know they won't be pulled. If there's no embed, blame YouTube. Just click the link on the movie's title and you'll get it.]
7. Hero (2004)
Excoriate me if you must for including the American trailer over the other foreign clips, but if we're talking about the most effective trailers of the decade, and I am, selling the foreign-language Hero to the American masses is the accomplishment I want to applaud. Points taken off for the voice-over, but from that first hail of arrows this became an American action epic. Well sold. I'm even cool with the "Quentin Tarantino presents" part; tickets is tickets.
Awesome trailer attributes: misdirection
10. A.I. Artificial Intelligence (2001)
With a concept this strong (androids!), a face this familiar (Haley Joel Osment wasn't quite two years removed from The Sixth Sense), and a director this bankable, you can afford to be this much of a tease with your trailer. The tagline ("His love is real, but he is not") became kind of a joke, but it was effective.
Awesome trailer attributes: teaser; iconic performer
4. Cloverfield (2008)
The perfect sneak-attack trailer, made all the more effective because almost nobody knew a project of this scope was even in the works. The lull lulls, the chaos is chaotic, and then that perfect cut right as soon as the Statue of Liberty's head is visible. That pretty much sold an entire opening weekend's worth of tickets right there.
Awesome trailer attributes: teaser; creep-tastic
13. Texas Chainsaw Massacre (2003)
Great job of selling a movie that easily 50% of your audience was feeling hostile towards. I'm sure it didn't sell everybody, but I loved the peekaboo glimpses, the old-school camera sound effect, and that fat hick lady going "Ohhh my my my my my..." So creepy. Plus, bonus, Eric Balfour and Mike Vogel looking their sweaty, skuzzy hottest.
Awesome trailer attributes: teaser, creep-tastic
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