[On a formatting note: I'll be posting two matchups per post, with multiple posts each day. Remember there will be TWO polls per post in which to vote. Also, I've tried to both embed the trailers (where possible) and link to the trailers someplace where I know they won't be pulled. If there's no embed, blame YouTube. Just click the link on the movie's title and you'll get it.]
5. Open Water (2004)
Utterly terrifying in a way the actual movie never, ever, ever was. I say that speaks well of a trailer, though. Its responsibility isn't to make the movie good, it's to make you think it's good.
Awesome trailer attributes: teaser; masking crap
12. Dodgeball (2004)
Not the full theatrical trailer, or the teaser for that matter. No, this was an internet promo trailer, but seeing as it's still one of the funniest things I've ever seen (and the thing that made me fall in love with Justin Long), I'm including it.
Awesome trailer attributes: Iconic performer
4. Eternal Sunshine of the Spotless Mind (2004)
The full-length trailer's good too, but this teaser was special, with the fake advertisement up front and the excellent and unconventional ELO song at the end, bridged by Tom Wilkinson's brilliantly deadpan performance ("I can assure you, it's not...").
Awesome trailer attributes: cool song/score; teaser; funny!; iconic performance
13. Harry Potter and the Prisoner of Azkaban (2004)
The Potter trailers tend to blend together into a mishmash of "omigod that's this/that part!" signposts for fans (and, one assumes, generic fast-paced action for non-fans). This teaser stands out for being the most vague and ominous of them all. All the major plot points get touched on, of course (third year at Hogwarts, Sirius Black escaped, wants to kill Harry), but it's the imagery that makes an impact: the dementor's hand creeping around the door, for example, or that Sirius Black "wanted" poster, perhaps the single greatest promotional material to come out of the franchise. And "Something Wicked This Way Comes" ties it all together quite well.
Awesome trailer attributes: cool song/score; teaser; creep-tastic
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