Friday, June 26, 2009

The Low Res Double-Oh Trailer Tournament: Let Them Tease Cake

Low Res presents a 64-team NCAA-style bracket tournament to choose the best trailer of the past decade. At the end of each post, YOU make the call: which was the more effective trailer? Not the best movie, exactly, but the best two-and-a-half minutes that made you want to see said movie. You can take a look at the full bracket here, and you can catch up on the entire tournament so far here. Enjoy!

[On a formatting note: I'll be posting two matchups per post, with multiple posts each day. Remember there will be TWO polls per post in which to vote.]


The GUMMO Region

5. Marie-Antoinette (2006)
If you're trying to sell an off-kiler premise without handing over a thesis statement, this is the way to do it. The French-court-via-the-New-Wave premise gets sold within ten seconds, with a song and a font. Can I hold up a trailer as a triumph in font selection? Damn right I can. The clip is too long, but it makes up points for including Judy Davis's scene-stealing "This...is Versailles" line.



Awesome trailer attributes: cool song/score




VS.


12. The Door in the Floor (2004)
This could easily be a case of "maybe it's just me," but I was absolutely captivated by this trailer. As I've said before, I am a total mark for trailers that sell talky dramas as if they were thrillers. Misleading? I suppose. But that's marketing. The trio of musical choices is superb, from Marcelo Zavros's brilliant (and underrated) score, to the suspenseful ramp-up guitar, to finally the Chantal Kreviazuk selection, which would be cliché if it wasn't such a pretty song. Plus I love a tagline that incorporates the film's title. [NOTE: Embedded trailer is out of sync. The IMDb link in the title is better.]



Awesome trailer attributes: cool song/score



The INDEPENDENCE DAY Region

6. The Rules of Attraction (2002)
For whatever reason, there are about a half-dozen trailers to this fairly inconsequential movie out there. This is by far the best. The "Nutcracker" music manages to be so over-the-top ironic that it works even after years of ironic music cues have dulled the senses. And I liked the jettisoning of all plot concerns to just sell the laundry list of bad behavior on hand. It actually manages to work even better as an after-the-fact trailer, reminding me of all the parts of this not-that-good movie that I really enjoyed. Specifically: Swoosie Kurtz and Faye Dunaway getting wasted, Jessica Biel's slutty hallway dance, the look on Kip Pardue's face as he's blowing off Shannyn Sossamon, and of course Ian Somerhalder dancing to "Faith" in his boxer-briefs. Always that one.



Awesome trailer attributes: cool song/score; teaser; masking crap; funny!




VS.


11. The Mist (2007)
All things considered, it's a pretty standard monster-movie trailer but for two things: 1) Clint Mansell's most excellent score from The Fountain, and 2) Marcia Gay Harden, in full playing-to-the-back-row glory, intoning "We want the boy!" Sometimes that's all it takes to go from good to great.



Awesome trailer attributes: cool song/score; iconic performance; creep-tastic




2 comments:

DuchessKitty said...

It's so funny that so far most of the trailers I'm voting for are actually movies that I didn't at all enjoy in the theater.

Joe Reid said...

I think that's more impressive, though. When a trailer can make a bad movie look that awesome.