[On a formatting note: I'll be posting two matchups per post, with multiple posts each day. Remember there will be TWO polls per post in which to vote. Also, I've tried to both embed the trailers (where possible) and link to the trailers someplace where I know they won't be pulled. If there's no embed, blame YouTube. Just click the link on the movie's title and you'll get it.]
8. X2: X-Men United (2003)
I must've geeked myself out dozens of times on this trailer (the second clip after the decent-but-not-great teaser) in the weeks leading up to X2. Just lots of good decisions here, from allowing Brian Cox's character to deliver the bulk of the exposition to the focus on the sheer number of characters in the movie (always a strength of the X-Men flicks). Bonus points for including as many shots of sexy Aaron Stanford shooting fireballs as humanly possible.
Awesome trailer attributes: iconic performer
9. The Fog of War (2003)
Selling a documentary in this marketplace is never easy. Selling one artfully is often a luxury studios can't afford. I'm glad this excellent Errol Morris film got a great trailer, because it deserves it. Much credit to the haunting music (I want to say it's Phillip Glass, who scored the film itself, but I can't swear to it), but also to letting McNamara sell the trailer like he sells the film. That closing shot of him saying "We were wrong" tells you everything you need to know.
Awesome trailer attributes: cool song/score; great tagline
2. Children of Men (2006)
Quick check...yep, still makes me cry. Even divorcing myself from how much I loved the film itself, I have to rave about the construction of the trailer. The premise is laid out immediately and simply, the chaos depicted, the hopelessness ... and then out of the chaos comes the girl. The music is stellar not once (the orchestral version of "Gimmie Shelter") but twice (the Sigur Ros song). ...Sorry, I just watched it again and got goosebumps. Just amazing.
Awesome trailer attributes: cool song/score
15. 500 Days of Summer (2009)
This teaser is made all the more impressive by the absolutely abysmal full-length trailer that followed it. This, however, is 95 seconds of bliss, from the song to whimsy (yes, there's a good side to whimsy) to the gorgeous faces of Joseph Gordon-Levitt and Zooey Deschanel as they fall in love with each other. Seriously, how could they not? I even love the weirdo Leslie Nielsen voiceover. Bliss, like I said.
Awesome trailer attributes:Cool song/score; teaser; good voiceover
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