[On a formatting note: I'll be posting two matchups per post, with multiple posts each day. Remember there will be TWO polls per post in which to vote.]
5. Comedian (2002)
Truth be told, I never saw this movie, so take that implication on the effectiveness of its trailer however you will. But as a standalone piece of comedy, this trailer killed. And then got copied about a half-dozen times in the ensuing years. None of those had "an outpost on the edge of space..."
Awesome trailer attributes: teaser; funny!
12. Hot Fuzz (2007)
Just brilliant parody from minute one. It packs a few laughs (that monkey joke surprises me every time) without giving away the farm, but most importantly tells you exactly the kind of movie to expect in two and a half minutes. Plus, Timothy Dalton cackling "Here come the fuzz.." delights me for somewhat unclear reasons.
Awesome trailer attributes: great tagline; funny!
2. The Devil Wears Prada (2006)
Justifiably praised for its high-concept-via-low-concept strategy of simply presenting one scene, in full, that completely lays out the movie without voiceover, text, or really much of anything. It's a great baiting strategy -- HA! You've already started watching! Gotta see how it pans out!
Awesome trailer attributes: teaser; iconic performance
15. Punch-Drunk Love (2002)
I was recommended this trailer in the blog comments, but I didn't remember very much that was remarkable about it. Nor did I see anything in the first minute and a half that triggered my memory. But then came Shelley Duvall's voice squeaking out "He Needs Me" and I remembered.
Awesome trailer attributes: Cool song/score