Monday, August 25, 2008
Let's Discuss My Weird Mistrust of Hamlet 2
So Hamlet 2 opens this Friday, not that you'd know it from reading this blog. I've been keeping mum on it, which is weird, considering this kind of indie comedy would seem right up my alley. But am I the only one feeling oversold on this? All the TV promos promising that it's the next indie comedy sensation -- the "next Napoleon Dynamite" line was a real eyebrow-raiser -- and the breathlessness with which they're trying to make this "Rock Me Sexy Jesus" thing happen...I don't know. And God help me, Amy Poehler doesn't even look that great.
The overt branding of indie films tends to bug people more than the overt branding of major studio movies. Juno caught a hell of a lot of flack for trying to be the "next Little Miss Sunshine" -- Fox Searchlight as a whole tends to market this way. That stuff usually doesn't bother me. Weird that the Hamlet 2 stuff does. It has to the song, I bet. Marketing a movie is one thing, but it's when you get to pushing a character or a song, telling us how much of a sensation it's going to be, that's when my shields come up.
I mean, I'm still going to see it. Catherine Keener looks like she's having a lot of fun, and I'm curious to see what becomes of this Elisabeth-Shue-as-herself thing. But, I don't know, I'm guarding against disappointment, I guess. And if I DO end up liking it, then god damn the marketing for making the movie seem desperate and overcompensating.
Anyway, am I alone on this?
ETA: And now, with utterly divergent opinions on the movie, I am more confused than ever.