I was on record as being a big fan of Gossip Girl's "OMFG" ad campaign last winter -- I think it had a lot to do with making the show the hot-shit phenomenon it became by season's end. Anyway, the marketing geniuses at the CW (and for once, I'm not speaking facetiously) have come up with another winning campaign, right here:
On the one hand, it's kind of silly. Gossip Girl isn't some kind of lascivious, soft-core sex romp. It revels in bad behavior, sure, but it's not nearly as wicked as it might hope to be. But if the Parents Television Council wants to be all hyperbolic and reactionary, like they always are, I'm glad someone out there is willing to use that hyperbole for a good cause.
And, you know. Any excuse for Chace Crawford's nipple, right?